Email marketing is a hugely popular channel for both B2B and B2C marketers, and is known to be a highly successful channel – that is if you have a deliverable email list. Unfortunately, email deliverability has seen a sharp decline over the past year. According to recent research by Return Path, average deliverability saw a decline from 87% to 76%, meaning that almost 1 in 4 commercial emails are undeliverable.
Here is a look at how different industries fare, based on research....