Kevin Welly

Email marketing is one of the most affordable and effective ways to consistently engage customers and prospects. For every dollar spent on email marketing, brands generate nearly $41 in sales. And the number of worldwide email users is expected to...Read More

The time has come for Millennials to come of age, start their own families, and establish households. This new generation of energy consumers represents huge opportunities for utility companies to market their energy programs to the millennial...Read More

With instant access to information across digital channels, consumers have more choices than ever. They are constantly interacting with brands, and if marketers can’t keep up, they are missing opportunities. Marketers are increasingly...Read More

If you are an email marketer, you have only 3 seconds to capture the attention of your audience. That’s a really short window of time. In fact, the odds aren’t even that good. The majority of marketing emails are determined...Read More

The first thing to sort out when considering a data strategy is what types of data you have, what types you need, and how you can use both. The two main segments of data are first-party and third-party.First-party is the foundation of your...Read More

Customer experience has been and will continue to be top of mind for marketers these days. And for good reason. Positive experiences generate more revenue, brand loyalty, and repeat purchases. On the other hand, a poor experience can have...Read More

The definition of real-time marketing is evolving. The buzz around Big Data and the age of the “multi-channel, empowered consumer” has made marketers believe that a real-time and instantaneous interaction with consumers is the answer...Read More

Marketing is continually changing and evolving. And it’s that time of year when marketers are shaping up their strategies for 2016. This year we dealt with Big Data, understanding that it’s the “Age of the Empowered Consumer...Read More

Email is one of the lowest costing and most effective channels available today.  Email marketing was ranked as the best channel in terms of return on investment according to Adestra’s Email Marketing Industry Census. Revenue from email...Read More

According to a new study by Forbes and Turn, 64% of executives surveyed “strongly agree” that data-driven marketing is crucial to success in a hyper-competitive global economy. Data drives all aspects of marketing and without...Read More