Kevin Welly

Data is everywhere. We get that. However, the focus is no longer on who owns the MOST data, but how to turn this data into insights to solve business challenges and create competitive advantage.Most companies are focused on just a fraction of what...Read More

Your customers are willing to share their personal information with you – but only if they get something in return. Today’s consumers are eager for personalized services. And they understand that they must give up some of their...Read More

How is Big Data Changing the World?When we talk about Big Data, many of the examples and use cases we share center around how Big Data is changing the way businesses must operate. But Big Data is changing the world on some exciting global levels...Read More

“Customer Experience” is a wildly popular buzzword this year. And improving the customer experience tops every marketer’s agenda – or at least should be.  This is a concept we can all get behind. We all want a positive...Read More

Did you know that the number one reason for CRM failure is bad data? On average, every 30 minutes 120 business addresses change, 75 phone numbers change, 20 CEOs leave their jobs, and 30 new businesses are formed. (Source: D&B The...Read More

CMOs are spending big on technology this year. One of the major priorities driving this spend is “getting their data together”. According to a study by Conductor[1], 61% of marketing executives say data is “more” or &ldquo...Read More

Author Bryan Kramer really hit the mark with the message, “There is No B2B or B2C: It’s Human to Human”.  In his new book, Bryan captures the sentiment that should drive all marketing messages. We are talking to people. It...Read More

3 Ways to Improve Customer Experiences on Social MediaCustomer Experience is the hot concept for 2015. Not a day goes by where I don’t see a new chart on how CMO’s are investing in customer experience technologies, or I see a new...Read More

Data is everywhere. The number of unique data sources out there is larger than any one organization can wrangle. And make no mistake – these big data sets are thesource of competitive advantage for companies across all industries. But...Read More

Smart marketers understand that traditional marketing is becoming less and less effective. Consumers fast forward through advertisements on TV, flip the pages on magazine ads, and ignore banners when they surf on-line.Marketers must cut through...Read More