Data is everywhere. We get that. However, the focus is no longer on who owns the MOST data, but how to turn this data into insights to solve business challenges and create competitive advantage.
Most companies are focused on just a fraction of what their data is telling them. However, according to a recent study by KPMG, 69% of companies consider it either crucial or very important to find better ways to use data and analytics.
Other key findings include:
56% of respondents say they....