CMOs are spending big on technology this year. One of the major priorities driving this spend is “getting their data together”. According to a study by Conductor[1], 61% of marketing executives say data is “more” or “much more” important than it was 12 months ago. Additionally, 65% of marketing executives plan on spending more on marketing technology in the coming year, with a large percentage (28%) planning to spend significantly more (25% or more....