Luke Russell

Wells Fargo CEO Tim Sloan is all about transparency and an open letter he wrote aims at restoring customer loyalty and customer trust. Sloan published an open letter to Wells Fargo customers to thank them for their loyalty and to share progress...Read More

When Loyalty360 talked to Christopher Barnard, president at Points.com, last year about the future of customer loyalty, his definitive response was: Flexibility. “Flexibility in where rewards are earned and how they are spent,&rdquo...Read More

Having a great customer experience is a major selling point for any brand, and when its loyalty program members help drive that esteemed experience, positive results follow. Consider that BJ’s Wholesale Club delivers the best customer...Read More

Selling a loyalty program to a CFO might seem like a daunting task, but advanced valuation techniques can help assist in these investment cases. Len Llaguno, a senior consultant at Willis Towers Watson, plans to talk about this challenging...Read More

Cision recently acquired Bulletin Intelligence, which has written the daily White House News Summary for the Executive Office of the President since 2001, and which also provides custom, expert-curated executive briefings to the CEOs and C-suites...Read More

Marketers must build custom experiences populated with brand or user-generated content with engagement mechanics to make the experience interactive and shareable. That was one of the resonant themes from Tuesday’s Loyalty360 webinar, &ldquo...Read More

CEO Arnold Donald has been instrumental in turning things around at Carnival Corporation, which saw its Princess Cruises pay a $40 million fine in December for dumping oily waste into the ocean, with company officials pleading guilty to seven...Read More

Cultivating partner loyalty during the ongoing business model transformation from a transactional model to a recurring revenue model is a complex, multifaceted endeavor that warrants a new vision, as this transformation continues to disrupt...Read More

Personalized video has been a serious topic of discussion among loyalty marketers for quite some time. But, for many of those marketers, the decision to pull the switch on personalized video has been a difficult one. Chris Hall, vice president of...Read More

Having fun is something people don’t always equate to a restaurant experience. That customer experience can be both enjoyable and accommodating, but at Dave & Buster’s, amusement is a central reason for its growing brand loyalty...Read More