Luke Russell

Stephanie Linville, director, market intelligence, quality & training, Wheaton World Wide Moving | Bekins Van Lines, believes there is a huge opportunity for her company that ties brand awareness and the customer experience. Linville talked...Read More

Diamond Resorts International owns a network of 379 vacation destinations. As a timeshare company, Diamond Resorts International aims to provide the most memorable customer experience possible. Diamond Resorts International CEO Mike Flaskey...Read More

Personalization is a huge aspirational goal for loyalty marketers and represents something that, if executed properly and seamlessly, can drive brand loyalty. Stephanie Linville, director, market intelligence, quality & training, Wheaton...Read More

Customer journeys mean something different to various loyalty marketers. Providing a seamless, engaging, and enjoyable customer journey is an ongoing goal and aspiration for loyalty marketers that, if executed correctly, extends brand loyalty...Read More

McDonald’s CEO Stephen J. Easterbrook is confident that his company is headed in the right direction, with the ultimate goal of attracting more customers, more often. Easterbrook’s three crucial goals toward expanded brand loyalty are...Read More

For Diamond Resorts International CEO Mike Flaskey, the focus of his business is creating unforgettable vacation experiences for members, owners, and guests.  Creating memorable customer experiences time and time again doesn’t come...Read More

To grow customer value, organizations must be disciplined in creating a CX strategy that is woven into their value landscape, according to Brennan Wilkie, senior vice president of customer experience strategy, InMoment. An effective CX strategy is...Read More

Customer loyalty in the airline industry is an ongoing challenge and, in recent years, many airlines implemented fundamental shifts of their loyalty programs, basing them on ticket price, rather than distance flown. For many frequent...Read More

Mobile is certainly prevalent among loyalty marketers and, depending on the use, it can be a vitally important form of customer engagement. Or in the case of the Portland Timbers, fan engagement. Cory Dolich, senior vice president of business...Read More

Even as GameStop approaches the seven-year anniversary of its PowerUp Rewards loyalty program, company officials are focused on evolving and enhancing the program, from the C-suite on down. What’s more, officials want to make the entire...Read More