Luke Russell

Julie Stewart, CEO of DineEquity−which owns and operates IHOP and Applebee’s− wants to vastly improve operations at Applebee’s this year and beyond, and place it on a successful trajectory toward enhanced customer...Read More

With one of the world's largest online selections of furniture, home furnishings, décor and goods, including more than seven million products from over 7,000 suppliers, Wayfair needs to be at the top of its game to spark customer engagement...Read More

Officials at True Religion Apparel realize how critical effective in-store customer engagement is and they sought to upgrade their Apple Watch Band app. True Religion Apparel partnered with Aptos and Formula 3 Group to enhance and extend the...Read More

Customer-centric is a common term among loyalty marketers. Now, thanks to Adidas, we have something known as “consumer-obsessed” that is a corporate mindset that paves the way toward brand loyalty. During the company’s May 4...Read More

Mobile gamers don’t want or like distractions. They want to focus keenly on their chosen games, savoring an uninterrupted, seamless customer experience. Helpshift, one of the world’s leading in-app customer support platforms, wants to...Read More

MGM Resorts International CEO James Joseph Murren knew his company needed to change and improve its culture to help extend and elevate brand loyalty. “We challenged ourselves to really redefine, literally, how we operate every aspect of our...Read More

Hard Rock International has earned a loyal global following due to its dedication to the customer experience. And that dedication took another big step when the company recently announced upgrades to its Hard Rock Rewards loyalty program. The...Read More

Fitbit CEO James Park is very proud of the ongoing innovation at his company, something that drives customer engagement and customer experience. He offered some specific examples of how the device is a potentially critical piece of technology...Read More

Officials at Coca-Cola North America want to offer an ongoing, unparalleled digital customer experience. In today’s digital age, the most successful marketing campaigns are multi-faceted, spearheaded by creativity and supported by various...Read More

To honor its 100th anniversary, Nathan’s Famous wanted to reward customer loyalty in a very special way. Partnering with HelloWorld, Nathan’s Famous launched Nathan's Famous Coney Island, which is a personal, mobile-optimized...Read More