True Religion Apparel Upgrades App to Elevate Customer Engagement
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Officials at True Religion Apparel realize how critical effective in-store customer engagement is and they sought to upgrade their Apple Watch Band app. True Religion Apparel partnered with Aptos and Formula 3 Group to enhance and extend the functionality of its Apple Watch® “Band” app to redefine the practice of clienteling and next-generation in-store customer engagement. The app is now fully integrated with Aptos CRM and Clienteling to deliver a holistic view of shopper history and loyalty program data. “It....

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