Part of designing a successful loyalty program is knowing the audience. Program features that attract some members may be the same things that drive others away. Rocky Brands, maker of a wide variety of footwear, has partnered with Clutch to develop loyalty programs for each of its four distinct brands of shoes.
The partnership resulted in four separate loyalty programs: one each for Rocky Boots, Georgia Boots, Durango Boots, and Creative Recreation, which provide footwear for a wide variety of demographics and situations.
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