In 2015, the promise of market research—and marketing, in general—is bound up in our ability to build healthy and vibrant information ecosystems. Rivers of data feed campaign streams across the media and marketing landscape, shifting...Read More

Do Germans love their cars? They sure do. Do they spend a lot on outfitting and tuning them up? Well, it depends…Surprisingly, it not only depends on the social group and individual consumption preferences, but also on consumers&rsquo...Read More

In a global survey, we asked 28,000 consumers in 23 countries about the measures they take to maintain their physical health. The results show that people are taking their health seriously and investing time in their physical well-being. Against...Read More

There has been a seismic shift in the way some brands operate in recent years. The traditional “push” approach is being replaced by a more customer-centric model that uses the full range of customer / brand experiences to strengthen...Read More

When I discuss my excitement over the rapidly changing Mobile Payments industry with family and friends they just don’t get it. Sure, they are familiar with Apple Pay and yes, they understand that if they had the new iPhone or Samsung 6 that...Read More

We asked consumers around the world what activities they regularly engage in to maintain their physical health – and getting enough sleep topped eating healthy food, exercising or taking vitamins1.Globally, two-thirds of consumers (66...Read More

 In our latest video blog, Cathy Saraniti (VP, New Product Sales Development at GfK MRI) discusses differing fashion attitudes between two distinct age groups of female Millennials. A new analysis from our Survey of the American Consumer...Read More

The use of mobile payment is in its infancy in Belgium, yet awareness is relatively high. Our latest research highlights some of the obstacles to widespread adoption, and suggests how the market might develop in the future.Our FutureBuy study of...Read More

With the launch of Apple Watch looming, wearable devices are garnering more attention than ever. We conducted a survey (Wearables: Geek Chic Or The Latest “Must Have” Consumer Tech?) to understand users’ attitudes towards...Read More

New services are focusing on impeccable design in web, mobile, and broader support services to allow them to engage consumers in new ways. On the one hand, we are seeing services overcome the hurdles of expensive financial advice by promoting...Read More