In 2015, the promise of market research—and marketing, in general—is bound up in our ability to build healthy and vibrant information ecosystems. Rivers of data feed campaign streams across the media and marketing landscape, shifting and readjusting in a real-time evolution. The goal: to know and connect with the consumer more often and more effectively.
But environments that took years, even decades, to develop can be disrupted in one or two dramatic, unexpected steps. A....