Segmentations can be an incredibly powerful tool for businesses, providing strong platforms for innovation and a targeted approach to customer relations. However the strength of segmentation hinges on the level of similarity between the...Read More

There’s no limit these days to the volume and type of data that companies use to improve their competitiveness. Much of this data is unique to the industry in question, but some market indicators such as purchasing power have nearly...Read More

With access to quality data, a flexible tool and a dedicated team, millions of conversations happening on social media can be turned into insights for brands. Businesses see the value and are getting involved, but social media monitoring is not...Read More

The internet is both market place and exchange platform – also for luxury buyers. Mobile devices keep paving new ways online for them when it comes to information about their favorite brands and online shopping. The good news for stationary...Read More

The youths of India remain loyal to shopping in person. 78% of young people surveyed said they will continue to shop in-store at least to the same extent as now or more, compared to 69% of older shoppers. In fact, 51% of youths said they will...Read More

Understanding today’s market and where it’s going is increasingly problematic. Getting blindsided by consumers’ constantly-evolving preferences and evolving consumer culture is a very vivid reality for many business managers.Did...Read More

Brands have found that a lot can be learned from monitoring what is being said online about their products, services, employees, campaigns and competitors. Those a bit more advanced in social listening have found that broadening searches to cover...Read More

Today’s media companies are not using data as effectively as they could be. This is what was argued during the first half of this presentation. The role of data in media companies has created ‘unhappy sandpits’, and trying to...Read More

A few weeks ago we had the pleasure of presenting alongside our client, Times Media, in South Africa at their roadshow, The Future is Now. The General Manager of Group Sales and Marketing, Trevor Ormerod, discussed some of the company’s key...Read More

At the Mobile Payments Conference in Chicago last month, Jack Connors, Google’s head of commerce partnerships, told attendees that Android Pay would launch “very soon.” A week later, Google announced a soft rollout of...Read More