The youths of India remain loyal to shopping in person. 78% of young people surveyed said they will continue to shop in-store at least to the same extent as now or more, compared to 69% of older shoppers. In fact, 51% of youths said they will visit shops more. This is significantly more than the older age group (22-65 year olds), where only 28% said they will use shops more.
Physical shops are seen to give credibility to retailers in India, particularly by youths: 44% of young people and 32....