In our latest video blog, Cathy Saraniti (VP, New Product Sales Development at GfK MRI) discusses differing fashion attitudes between two distinct age groups of female Millennials. A new analysis from our Survey of the American Consumer® suggests that marketers may be turning down greater sales by treating Millennials as one group with uniform taste.
Script
Marketers often treat Millennials as one group, but GfK MRI found that younger and older female....