To have a dog, or not to have a dog?  That is the question. Paraphrasing Shakespeare is much easier than making a decision to become a pet owner, at least in my household. Growing up I always had a plethora of accidental pets: a homeless...Read More

A friend of mine just started a new job with a company that provides employees with access to concierge service, and called me to find out how exactly what this means to them.  Initially, I directed this person to a VIPdesk blog post from...Read More

Express, an American fashion retailer headquartered in Columbus, Ohio and New York, New York which operates over 550 stores in the United States and generates $1.8 billion in annual sales is paving the way for a new and hip loyalty program. Today...Read More

Yesterday morning at—of all places the gas station—I had an “a-ha!” moment.  My realization: Your customer loyalty program—no matter how it can help them save time or money—will not automatically cut...Read More

As a former big city girl living in Denver during my formative years and Chicago in my 20s and 30s, I always wondered what life in the country would be like but never enough to give it more than a passing thought.  I was sure it would be too...Read More

James Cash Penney opened his first store in 1902 and named it “The Golden Rule,” which was also the store’s credo – treat people as you would like to be treated.  I think Mr. Penney would be happy with the new policy...Read More

Just like Life, there is a Great Circle of Shopping.  Companies make products that appeal to us, we buy those products, we enjoy the great service that goes along with it, and we keep coming back.  If any of those elements are missing...Read More

In full disclosure, I am a big fan of Apple.  I have an iPad, a MacBook Pro, several iPods of various sized, and (most recently acquired) an iPhone.  I have all of these Apple products for two reasons:  first, because they are cool...Read More

Fact: A standard package of health, dental and vision insurance, some paid vacation and a modest life insurance policy is not “competitive.”  Although attracting and retaining top talent continues to be a challenge for business...Read More

I found it very timely earlier this week, when I read that the news that Dunkin’ Donuts has been recognized for the sixth straight year by the Brand Keys Customer Loyalty Engagement Index as the number one in customer loyalty in the...Read More