Express, an American fashion retailer headquartered in Columbus, Ohio and New York, New York which operates over 550 stores in the United States and generates $1.8 billion in annual sales is paving the way for a new and hip loyalty program.
Today, many brands simply reward consumers for their purchases – and many of those purchases must completed via their branded credit card. Well, in today’s world, that type of loyalty marketing is proving to be less and less beneficial for....