Loyalty360 Member Profile

Any brand official always wants to follow a path that will lead to enhanced customer loyalty. One path to potentially follow revolves around influencer marketing. Loyalty360 caught up with Chuck Moran, vice president of marketing for RhythmOne...Read More

Last June, HelloWorld, a leading digital marketing solutions provider for some of the world’s largest marketers, unveiled a new product called Streak Couponing™, which was billed as an industry first. HelloWorld built Streak Couponing...Read More

Things will get worse before they get better at GNC Holdings. But for GNC, the nation’s largest specialty retailer of health, wellness, and sports nutrition products, its major rebranding launch less than two months ago was designed to...Read More

The mobile customer experience has become so prominent among loyalty marketers today because of its vast potential for significant impact on customer engagement, and customer loyalty. According to Forrester’s comprehensive new report...Read More

FreshDirect is an online grocer that delivers to residences and offices in the New York City metropolitan area, and this year it plans to enhance its mobile offerings significantly to elevate customer engagement. It also offers next-day...Read More

Personalization is becoming a consumer expectation and a brand imperative to engender customer loyalty. Monetate’s 2017 Personalization Development Study benchmarks the state of personalization by analyzing the real-world practices of more...Read More

Denise Pedini, executive director of marketing for Pizza Inn Franchise, told Loyalty360 that company officials sought a better, more engaging way to reward their loyal customers. In this day and age of burgeoning mobile capabilities and usage...Read More

While 2016 was a transformative year for Angie’s List− a subscription-based and crowd-sourced website that provides reviews of local businesses−CEO Scott Durchslag said on Wednesday that he wants more customer engagement for...Read More

Smart Communications, a global leader in cloud-enabled enterprise customer communications, was recently recognized as a Leader in Gartner’s January 2017 Magic Quadrant for Customer Communications Management Software. Loyalty360 caught up...Read More

Loyalty programs are often seen as a key differentiator for marketers, elevating them to greater heights while engaging customers and achieving brand loyalty. That is certainly true of the food and beverage and hotel industries where loyalty...Read More