Loyalty360 Member Profile

Many loyalty marketers that Loyalty360 speaks with talk about how a proper internal culture, predicated on employee engagement, goes a long way toward creating and sustaining brand loyalty. At Meijer, a Grand Rapids, Michigan-based retailer that...Read More

Digital marketing is a massive topic in the loyalty industry today and one that seems to grow by the day. How can loyalty marketers best leverage digital marketing campaigns and create better customer engagement and customer loyalty because of...Read More

Facing a decline in brick-and-mortar sales, venerable retailer J.C. Penney is closing the doors to 130 to 140 stores in the coming months. One might think that the brand, which has endured very difficult fiscal times in recent years, is on the way...Read More

Montrose Travel, a division of CTM, a $4 billion global travel powerhouse and nationally recognized Top 12 Travel Management Company, has held an enduring relationship with Royal Caribbean International. That relationship has sparked continued...Read More

Officials at Henry Schein, a global distributor of medical, dental, and veterinary supplies, including vaccines, pharmaceuticals, financial services, and equipment, want to build a greater customer experience. As a result, the company launched a...Read More

Touted as a global mobile platform that is set to eradicate social media limitations, FanHero has set lofty goals to aspire to and achieve in the world of customer engagement, customer experience, and brand loyalty. Recently, FanHero announced...Read More

Bryan Roberts, global insight director for retail marketing agency TCC Global, isn’t so sure about the prospects of customer loyalty in the grocery sector. TCC recently released a study of more than 1,500 shoppers in the U.K. and Roberts...Read More

Differentiation is important in any industry today and looms a key among airlines. Delta Air Lines will resume free meals in coach on 12 transcontinental U.S. routes, a move that restores an amenity that fell victim to cost cuts a decade ago...Read More

To serve its ongoing mission of providing a stellar customer experience, Papa John’s International ramped up its Papa Rewards loyalty program with three new limited-time offers for newly enrolled and existing Papa Rewards members: double...Read More

That is a very intriguing question in the customer loyalty world, reversing the traditional model. Loyalty360 asked Evan Magliocca, brand marketing manager for Baesman Insights & Marketing, for his thoughts on this compelling topic, among...Read More