How Should Marketers Consider Customer Loyalty Going Forward? | Top Suggestions From Top Ten Leaders in Customer Loyalty: Series 2, EP. 5

  • October 02 2020
  • Resource: Multimedia
  • Loyalty360

We asked leaders in brand loyalty and customer experience, "If marketers (your clients) weren't tied to existing constraints (financial or situational), how should they consider customer loyalty going forward?" Thanks to our...Read More

Shell Adapts its Fuel Rewards | Q&A with Malachi Bennett and Fergie Theriault, Part I

  • October 02 2020
  • Resource: Leaders in Customer Loyalty
  • Mark Johnson

  A Harris Poll conducted on behalf of Shell found that 69% of consumers say that a road trip could help them escape the stresses of COVID-19. That’s when the company sprang into action with its “StateEscape,” a safe road...Read More

Customer Loyalty is Much More Than Rewards for Wawa | Todd Miller, Sr. Director of Brand Strategy and Experience at Wawa, Part I

  • October 01 2020
  • Resource: Leaders in Customer Loyalty
  • Mark Johnson

 Convenience stores are usually only seen as a place to stop for a quick snack and possibly even gas, but for some customers, Wawa is much more. Wawa is a self-described “passion brand” – after all, not all c-stores see...Read More

Shell Looks To Ease Consumer’s Travel Stress with StateEscapes and Fuel Rewards

  • September 30 2020
  • Resource: Leaders in Customer Loyalty
  • Mark Johnson

  The Shell Oil Company is all about relieving stress for its customers, whether it be making the fuel purchasing process for a car more straightforward or offering deals with its Fuel Rewards program. But when a Harris Poll conducted on...Read More

Loyalty360 Q&A: Marina MacDonald and Brenda Eddy, Red Roof, PT. II

  • September 29 2020
  • Resource: Leaders in Customer Loyalty
  • Mark Johnson

 Here is Part II of a recent Q&A we did with Red Roof’s top marketing and loyalty experts; you can read Part I here, and also read a feature article on the Red roof program here.   Red Roof has been a mainstay in the lodging...Read More

KONG Box Becomes King of Dog Toys and Treats | Q&A With Brandon Delgrosso, general manager of KONG Box.

  • September 28 2020
  • Resource: Leaders in Customer Loyalty
  • Mark Johnson

  For decades, KONG has made toys and training tools that best fit your pet's individuality, personality, and specific needs. In this interview with Loyalty360 CEO Mark Johnson and Brandon Delgrosso, general manager of KONG Box, discuss...Read More

Loyalty360 Q&A: Marina MacDonald and Brenda Eddy, Red Roof, PT. I

  • September 25 2020
  • Resource: Leaders in Customer Loyalty
  • Mark Johnson

 Red Roof has been a mainstay in the lodging industry in the U.S. for about 50 years, and has a full suite of affordable brands to choose from. Mark Johnson from Loyalty360 had the chance to talk with Marina MacDonald, Chief Marketing...Read More

Roadmapping & Increasing Customer Loyalty | Loyalty360's Throwback Thursday

  • September 24 2020
  • Resource: Multimedia
  • Loyalty360

We asked leaders in brand loyalty and customer experience two questions: 1. "What is coming up on your roadmap, and how are you developing the roadmap?" 2. "How do we continue to increase customer loyalty?" In this video...Read More

KONG Box Becomes King of Dog Toys and Treats

  • September 24 2020
  • Resource: Leaders in Customer Loyalty
  • Mark Johnson

  This year, when many consumers found themselves stuck working from home— or maybe not even working at all because of the pandemic —pet care supplier KONG decided to ask people how much their dogs were helping them through the...Read More

Apricot Lane Boutiques Growing Customer Base with Local ownership, PT. II

  • September 23 2020
  • Resource: Leaders in Customer Loyalty
  • Tim Pennington, Loyalty360

  Here is Part II of a recent Q&A we did with Stewart; you can read Part I here, and also watch a video interview with him here. Patrick Stewart is CEO of Apricot Lane Boutiques, which has 75 locations throughout the U.S. and growing. He...Read More

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