Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

3 Effective Strategies for Converting Mobile Shoppers

Aliza Polkes, Copywriter & Editor, Yotpo , Yotpo | January 14 2020

These days, over 50% of your eCommerce traffic comes from mobile. The conversion rate for these mobile visitors, however, is just 1.6% — less than half the rate of.

Brand vs. Branding: Why ‘Away’ is More Than a Luggage Company

Cristina Dinozo, Yotpo , Yotpo | December 10 2019

Away has achieved cult-like status for its meticulously designed luggage. The bags have become part of a lifestyle, a must-have feature of the jet-set uniform. Even more than airport cred, Away has.

Loyalty / Rewards Programs

2019 Brand Loyalty Statistics

Michelle Bitran, Yotpo , Yotpo | November 18 2019

We broke down the key do’s and don’ts for building true brand loyalty. Brands are experiencing a renaissance. That’s what Yotpo CEO Tomer Tagrin said at our Destination.

Loyalty / Rewards Programs

The 5 Best Black Friday & Cyber Monday Campaigns

Michelle Bitran, Head of Content , Yotpo | November 06 2019

Building your Black Friday Marketing StrategyBlack Friday and Cyber Monday kick off the beginning of the busiest season in retail: in 2017, shoppers spent $19.62 billion online over the.

Reactivating One-Time Holiday Shoppers

Nikhil Naidu, Product Marketing Manager, Yotpo , Yotpo | October 28 2019

As an eCommerce merchant, you can’t wait for the holiday season. November and December are two of the most popular shopping months in the US, where 23% of yearly sales happen.

Loyalty / Rewards Programs

How Rebecca Minkoff Balances Data and Gut Feeling

Aliza Polkes, Copywriter & Editor, Yotpo , Yotpo | October 17 2019

Fashion industry veteran Rebecca Minkoff burst onto the scene in the early 2000s. Minkoff designed the “Morning After Bag” in 2005, which captured the attention of fashion enthusiasts.

Loyalty / Rewards Programs

eCommerce Returns: Best Practices for Fashion Brands

Michelle Bitran , Yotpo | August 27 2019

The cost of returns to online retailers and brands is growing. We’ve got you covered with the strategies you need to reduce returns.With the launch of Yotpo’s Fashion eCommerce.

Loyalty / Rewards Programs

Three Things D2C Brands Need to Do to Stand Out on Amazon Prime Day, and Every Day

Raj Nijjer, VP of Marketing , Yotpo | July 16 2019

Yotpo recently surveyed 2000 consumers about their shopping plans for Amazon Prime Day and found that while 71.05 percent view Amazon as a destination to buy fashion online, only 40.89 percent of.

The State of D2C Marketing in 2019

Cristina Dinozo , Yotpo | June 27 2019

The shift toward direct-to-consumer commerce has unleashed a revolution in how brands sell. With traditional retail upended, eCommerce has emerged as an equalizing force for brands, prompting them to.

Loyalty / Rewards Programs

Why Doritos’ Marketing Strategy Made Super Bowl History

Aimee Millwood, Director of Content at Yotpo , Yotpo | March 14 2019

As Patriots fans rejoice and Rams fans sulk, everyone else is busy judging all the Super Bowl commercials. Because we marketers all know that the real competition happens after game day. And when it.