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Supplier-Contributed Research

 

Supplier-contributed research brings forward insights, expertise, and perspective directly from our member community. These pieces showcase how leading brands and suppliers are approaching customer loyalty, sharing learnings that help advance the broader industry.

Coalition Loyalty-Based Card-Linked Offers: A New Digital Era for Loyalty Marketing
Coalition Loyalty-Based Card-Linked Offers: A New Digital Era for Loyalty Marketing
  • Brandon Logsdon President & Chief Executive Officer, Fuel Rewards® program
  • May 22 2015
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What Do Digital Marketers Really Want in 2015?
What Do Digital Marketers Really Want in 2015?
  • Kentico Software
  • May 21 2015
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Winners in a Down Market A Case for Innovation
Winners in a Down Market A Case for Innovation
  • Anand Ramachandran and Howard Dee, ORC International
  • May 14 2015
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The Foundation of Effective Consumer Engagement
The Foundation of Effective Consumer Engagement
  • Eric Tejeda, Director of Product Marketing, PossibleNOW
  • May 11 2015
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2015 Customer Experience Trends Report
2015 Customer Experience Trends Report
  • InMoment
  • May 04 2015
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Coalition Loyalty: A Roadmap for Success in the U.S.
Coalition Loyalty: A Roadmap for Success in the U.S.
  • Brandon Logsdon, President and CEO, Excentus
  • April 21 2015
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How Brands Are Re-Inventing their Loyalty Programs in 2015 (And How to Keep Up)
How Brands Are Re-Inventing their Loyalty Programs in 2015 (And How to Keep Up)
  • Chirpify
  • April 16 2015
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41 Loyalty Marketing Ideas 2015 Edition
41 Loyalty Marketing Ideas 2015 Edition
  • Crowdtwist
  • April 10 2015
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2015 Loyalty Report
2015 Loyalty Report
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How Surprise and Delight Amplifies Loyalty Marketing Strategies
How Surprise and Delight Amplifies Loyalty Marketing Strategies
  • Crowdtwist
  • March 27 2015
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Improved Engagement Maturity Through Preference Management
Improved Engagement Maturity Through Preference Management
  • Eric V. Holtzclaw, Chief Strategist, PossibleNow
  • March 24 2015
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The Secret for Engaging Moms to Try, Buy and Share
The Secret for Engaging Moms to Try, Buy and Share
  • Punchtab
  • March 18 2015
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