Supplier-Contributed Research

 

Supplier-contributed research brings forward insights, expertise, and perspective directly from our member community. These pieces showcase how leading brands and suppliers are approaching customer loyalty, sharing learnings that help advance the broader industry.

Implementing and Measuring a Customer Centricity Framework
Implementing and Measuring a Customer Centricity Framework
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First Data loyalty solutions for small Business help Mish Farms Compete With larger Programs
First Data loyalty solutions for small Business help Mish Farms Compete With larger Programs
  • Stuart Kiefer, Vice President, Loyalty at First Data
  • March 18 2010
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7 Email Campaigns To Make Your Loyalty Program Matter More to Members
7 Email Campaigns To Make Your Loyalty Program Matter More to Members
  • Reid Sorenson & Julie Leicester, Aimia
  • October 18 2015
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The Road to Rewards
The Road to Rewards
  • Fuel Rewards Team
  • September 18 2015
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Strategic Loyalty: Time to Start at the Top, Not the Bottom
Strategic Loyalty: Time to Start at the Top, Not the Bottom
  • Manu Sarna, Vice President, Loyalty Strategy and Analytics, Aimia
  • September 09 2015
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Social Media Loyalty
Social Media Loyalty
  • Chirpify Team
  • September 09 2015
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