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Supplier-Contributed Research

 

Supplier-contributed research brings forward insights, expertise, and perspective directly from our member community. These pieces showcase how leading brands and suppliers are approaching customer loyalty, sharing learnings that help advance the broader industry.

Bringing Mobile Segmentation to Life
Bringing Mobile Segmentation to Life
  • Doug Rozen, Jeff Anulewicz, & Tom Senn, Carlson Marketing
  • January 25 2011
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Boost Your Direct Marketing Success with Prepaid Incentive Cards
Boost Your Direct Marketing Success with Prepaid Incentive Cards
  • Jeannie Stinnett, Director, Sales Solutions Consultant, First Data
  • December 28 2010
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Mobile Couponing Guidelines
Mobile Couponing Guidelines
  • Mobile Marketing Association
  • December 21 2010
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Finding B2B Marketing Success Integrating Social Media & Search
Finding B2B Marketing Success Integrating Social Media & Search
  • Business.com and BtoB Online
  • November 09 2010
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Earn, Burn and Yearn: A New Paradigm for Loyalty Marketing
Earn, Burn and Yearn: A New Paradigm for Loyalty Marketing
  • Barry Kirk, Maritz
  • October 27 2010
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Chip-Enabled Mobile Marketing
Chip-Enabled Mobile Marketing
  • Smart Card Alliance
  • October 19 2010
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Leveraging Loyalty to Transform Publishing
Leveraging Loyalty to Transform Publishing
  • CMO Council and InfoPrint
  • October 05 2010
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What
What's Critical in the Vertical | Insurance
  • CMO Council and Inforprint Solutions
  • September 21 2010
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Big Brands Must Embrace Move to Mobile Relationship Marketing
Big Brands Must Embrace Move to Mobile Relationship Marketing
  • Planet Oi, Inc.
  • August 30 2010
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Harley-Davidson Extends Brand Loyalty Through Mobile
Harley-Davidson Extends Brand Loyalty Through Mobile
  • 7 Media Group
  • August 28 2010
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Implementing Tokenization Is Simpler Than You Think
Implementing Tokenization Is Simpler Than You Think
  • Bruce Dragt, First Data and Rob McMillon, The Security Division of EMC
  • August 24 2010
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Enterprise Feedback Management: The Best Practices of Customer Loyalty Leaders
Enterprise Feedback Management: The Best Practices of Customer Loyalty Leaders
  • Vovici
  • August 12 2010
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