Industry Contributed Research

Engaged Enterprise is a new term used to describe today’s leading-edge companies that are successfully and actively engaging every aspect of their organizations — their employees, their partners and their customers — into a...Read More

In 2011, Aimia commissioned research firm Harris Interactive to conduct a survey of the Millennial consumer segment (ages 19- 29) in Canada, the United Kingdom and the United States. The survey focused on Millennial attitudes and behaviours...Read More

The idea of loyalty programs and loyalty cards was developed to encourage people to purchase, purchase again, and purchase more often. The gamification concept became mainstream in the 70’s and is now more popular than ever with most...Read More

The Mocapay White Paper documents the evolution and latest mobile developments that are changing how merchant markets operate and retain loyal customers. The White Paper outlines the benefits of mobile payment growth in retail industries including...Read More

Welcome to the second edition of The Eccomplished Quarterly, which explores online retailers’ investment plans for 2012 and beyond. Based on original research and drawing on detailed interviews with eCommerce Directors and Heads of eCommerce...Read More

For the average customer buying a car is the second-biggest purchase they will ever make. But as every automaker knows the customers’ journey doesn’t start and end on the forecourt. Their overall experience can be affected by any...Read More

Everyone’s heard the age-old marketing mantra that it costs five times more to gain a new customer than to retain an existing one, so wouldn’t we all love to magically muster up a community of like-minded brand devotees who hang on our...Read More

Instead of theorizing on what MAY work, get data-driven insights and actionable recommendations for your brand’s marketing strategy based on tactics that DID work across digital channels like email, Facebook, Twitter and YouTube...Read More

Omnichannel marketing is the fundamental practice of providing a seamless marketing experience across all mediums possible, engaging consumers with the right message at the right time on the right channel. Unlike traditional rewards programs...Read More

Like many of today’s marketers, you may find yourself facing a major challenge: effectively analyzing customer data to gain insight that helps create differentiated customer experiences and elevates marketing success. This how to guide...Read More