Industry Contributed Research

Today’s customers want to feel recognized, valued and connected to the brands they choose. This lookbook explores how strategic customer gifting supports key moments across the customer journey, from influencer campaigns to product launches...Read More

As competitive and economic pressures increase, earning customer loyalty can be harder than ever for brands. Many consumers regularly switch brands despite loyalty program membership or trade down to lower-priced products.But many brands are in...Read More

Customer expectations are evolving fast, and brands that want to build lasting loyalty need to evolve with them. New global research from Kobie takes a closer look at the behaviors, emotions, and expectations shaping customer loyalty in...Read More

Enterprise-Grade Loyalty for Growth-Stage Brands: How a Loyalty Program Generates Value in 90 DaysGrowth-stage brands often find themselves in a challenging middle ground. You’ve officially outgrown basic discounting apps, but the thought of...Read More

The 2026 CarltonOne Rewards Benchmark ReportTrends + global insights from over $1b in reward redemptions The most successful rewards programs aren't built on guesswork; they're built on insights. Our benchmark report reveals how...Read More

Searching and shopping are changing for good. Read this Q&A with FIS networks expert David Keenan to learn how innovative tech can help deliver more personalized experiences, drive loyalty and unlock valuable basket-level insights...Read More

Loyalty programs are no longer just retention tools. When designed and managed effectively, they become powerful profit engines that drive revenue growth, optimize spend, and improve long-term financial performance. This report examines how...Read More

Loyalty programs cost and it’s time for payback. Learn how a new blend of existing tech will help revolutionize money movement to deliver faster, deeper intel on purchases and unlock more value.Read the E-Book Here.Read More

As fintech adoption accelerates, customer loyalty has become one of the most decisive drivers of long-term success. But creating meaningful loyalty isn’t as simple as offering points or cashback. Today’s users expect experiences that...Read More

Unlock the strategies  top brands use to win  the holidays. Nearly half of holiday shoppers start early. Leading brands don’t wait — they plan ahead and turn the holiday rush into their biggest growth opportunity.  ...Read More