Engaged Enterprise is a new term used to describe today’s leading-edge companies that are successfully and actively engaging every aspect of their organizations — their employees, their partners and their customers — into a cohesive, collaborative and more effective communities.
Many of these companies are weaving gamification programs into their corporate cultures to achieve an increased level of engagement, and the result has been a measurable improvement in their bottom lines. Properly executed gamification strategies rolled out across sales departments have proven instrumental in improving revenue, and when implemented more broadly, employees from many different functional areas are empowered to positively impact the sales process.
As with any successful corporate-wide initiative, careful consideration and planning is instrumental to success. Executive sponsorship and active participation is essential and game mechanics must be aligned with corporate goals. While several gamification solutions exist today, there are some key components that companies should look for when selecting a provider.