Back in August, following Wyndham Rewards’ big win in the U.S. News & World Report’s hospitality category, Noah Brodsky, the brand’s SVP of worldwide loyalty and engagement, told Loyalty360 that “people are tired of programs that never actually result in any real rewards. They’re tired of being tricked. It’s why we hit the reset button last year and re-imagined Wyndham Rewards.”
That re-imagining of Wyndham Rewards has now earned it the best payback among leading hotel loyalty programs....