Among the largest points of friction for customers trying to engage with loyalty programs is the hassle of registering purchases in order to earn points. The more a customer has to work in order to earn rewards, the less likely they are to remain loyal to a brand. According to Colloquy research, the average U.S. household belongs to 29 loyalty programs, but only engages in 12. This disengagement has a number of potential solutions, but a seamless way to earn points is undoubtedly among the most effective.
This improvement of the....