Fantasy buildings are so last century in Las Vegas. Now the buzz is about fantasy experiences, the latest of which are tied to an MGM Resorts casino loyalty program called M life Players Club.
The payoff isn’t just in coupons for dinner or hotel room deals but also in the kinds of special-access events at MGM properties that merit bragging rights—a day of directing the songs at the Fountains of Bellagio, a cameo appearance in a Cirque du Soleil production at Aria Resort & Casino, or cooking lessons with celebrity chef Rick Moonen at Mandalay Bay.
To give travelers a taste of the new idea, MGM Resorts is simultaneously launching a sweepstakes that will accompany the Jan. 11 start of M life. Entrants may win prizes that reflect the kind of ultimate rewards possible through M life, such as a Rock Star Weekend with two VIP tickets to see Bon Jovi at the MGM Grand, along with dinner and a suite to crash in, rock-star style. Boxing fans may win VIP credentials, ringside seats and access to weigh-ins and press conferences during a Vegas fight night. A different grand prize experience will be awarded each week for 11 weeks. To enter, go to the M life website.
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