How Brands Are Measuring the Impact of Experiential Marketing
As experiential marketing continues to grow, brands are moving beyond basic metrics like attendance and social impressions to better understand the true impact of live experiences. By combining AI, spatial analytics, and behavioral insights, marketers can measure audience participation, shifts in brand sentiment, and business outcomes, helping demonstrate the value of in-person activations and guide future investment decisions.
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Lucky Strike Entertainment Refreshes the AMF Brand
Lucky Strike Entertainment has unveiled a new brand identity for AMF, modernizing one of America's most recognizable bowling brands while preserving its legacy as a neighborhood gathering place. The refresh includes updated branding, renovated centers, enhanced food and beverage offerings, modern technology, and family-friendly experiences designed to attract both longtime bowlers and a new generation of guests. The company plans to expand the refreshed AMF concept to approximately 60 additional locations, reinforcing its investment in community-focused entertainment.
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Whataburger Celebrates 76 Years with App-Exclusive Rewards
Whataburger is marking its 76th anniversary with a month-long lineup of exclusive offers for Whataburger Rewards members, including weekly 76-cent menu items and a Buy One, Get One Whataburger deal on National Whataburger Day. Available only through the Whataburger app, the promotion highlights the brand's continued investment in digital engagement, rewarding loyal customers while encouraging more app adoption and rewards participation.
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