Key takeaways:
-
GIANT will enhance the Penn State fan experience through exclusive stadium branding, community programs, student-athlete partnerships and game day activations while strengthening its connection to communities across Pennsylvania.
-
Luckin Coffee’s first U.S. brand collaboration combines limited-time drinks, collectible merchandise, and Duolingo’s playful personality to create a fresh, engaging experience for students and coffee lovers alike.
GIANT Named Official Grocery Partner of Penn State Athletics
Penn State Athletics and The GIANT Company have announced a new multi-year partnership that names GIANT the Official Grocery Partner of Penn State Athletics and the first cornerstone partner of the newly renovated West Shore Home Field at Beaver Stadium. Running through 2032, the partnership will bring GIANT’s presence to game days through stadium signage, fan activations, student-athlete collaborations, youth programs and exclusive promotions, while also offering added convenience for Penn State students and fans with game day merchandise, move-in bundles, and LionCash acceptance at participating stores.
Learn more here.
Delta and Starbucks Simplify Loyalty Rewards for Members
Delta Air Lines and Starbucks have updated their loyalty partnership to make earning SkyMiles more straightforward, giving members of both programs a simpler way to collect rewards on eligible Starbucks purchases, as CX Dive reports. The refreshed earning structure removes a more complicated funding requirement, making it easier for customers to participate. While the change is unlikely to generate enough miles for a free flight on coffee purchases alone, it adds everyday value for travelers who already enjoy both brands and reflects the growing focus on easy-to-understand loyalty experiences, according to CX Dive.
Learn more here.
Luckin Coffee and Duolingo Team Up for a Playful Back-to-School Collaboration
Luckin Coffee is partnering with Duolingo for a limited-time collaboration that blends coffee, language learning, and Gen Z culture through exclusive beverages, co-branded merchandise and interactive experiences. Available at participating Luckin Coffee locations in New York City, the campaign will roll out in two phases—from summer through back-to-school—and features new seasonal drinks alongside returning favorites, all designed to make everyday study breaks more fun and engaging while celebrating the shared creativity of both brands.
Learn more here.