Since the launch of Apple Pay in 2014, some analysts have been counting down until the day that mobile payment overtakes traditional cards, and a new era in purchasing convenience begins. Since then, forecasts have cooled off and mobile pay adoption has stabilized to a large degree. So where do we stand now with what was once seen as the future of customer experience?
The answer, much like the lingering perception of mobile payment, is a bit complicated. Some believe that, thanks to the expanding number of brands accepting the....