Shoe Carnival ended 2014 with more than six million members in its Shoe Perks loyalty program. Two years later, that number has more than doubled to more than 12 million.
Baesman has helped Shoe Carnival grow its Shoe Perks loyalty program by conducting an extensive analysis of member behavior, developing a segmentation strategy, and establishing KPIs to measure program performance. What’s more, Baesman refreshed Shoe Carnival’s online portal that empowers members to access their respective account information.
As a result....