In September, Loyalty360 wrote about Ulta Beauty surpassing 20 million members in its highly successful Ultamate Rewards loyalty program.
Eric Messerschmidt, SVP Marketing Strategy, Loyalty, and CRM at Ulta Beauty talked to Loyalty360 at the time about the prodigious achievement.
“It really is an exciting milestone,” Messerschmidt said. “According to the 2015 U.S. census, there are 101 million women between the ages of 18-65 in the U.S., which means that approximately 20% of them shop at Ulta Beauty. It’s....