Dr. Kenneth Sanford, U.S. lead analytics architect with data science company Dataiku, believes that the better loyalty marketers understand their customers, the better chance they have of retaining them.
Sanford told Loyalty360 that loyalty marketers can use predictive analytics to minimize non-subscription churn (attrition) and maximize revenue.
Non-subscription churn occurs when customers leave your website or sales funnel. These types of customers may gradually reduce their purchase frequency over time, or they may never buy again.....