HERNDON, Va.—Vovici, the leading provider of enterprise feedback management solutions, today launched Vovici Social™ for Facebook, an integrated application that enhances its industry-leading panel management solution.
“Social media opens a new communication channel that is driving limitless dialogue,” states Greg Stock, chairman and CEO of Vovici. “Cultivating fans, adding valued customers to discussions and multi-dimensional communication are critical steps for any business. Vovici Social makes this a systematically efficient process in an increasingly complex brand ecosystem.”
Available immediately, Vovici Social for Facebook delivers the industry’s most comprehensive integration between panel management and Facebook that leverages social media visibility as a way to recruit panelists. In today’s socially aware world, Facebook casts a much wider net as its use continues to outpace traditional ways to interact with an audience.
For companies looking to change the way they reach varying demographics, Vovici provides the answer:
- Vovici Social for Facebook delivers an application that can be added to a Fan Page and allow users to sign up for panels
- Panelists can enable the auto-population of information with existing Facebook profile data
- Panelists have immediate access to new surveys and can update their profile and other information directly from within Facebook
“Social applications like Facebook are a critical part of any voice of the customer program today,” states Dave Capuano, vice president of marketing for Vovici. “Through Vovici Social for Facebook, companies can actively recruit customers engaged on their social media sites and remain top of mind by continuing to facilitate ongoing dialogues.”
To view the Facebook application, please visit http://apps.facebook.com/vovicisocial/.
About Vovici
Vovici is the leading provider of enterprise feedback management solutions. Powerful, scalable and easy to use, Vovici’s solutions help companies engage customers, employees and partners to increase loyalty, facilitate innovation, and influence critical business decisions. More than a thousand organizations worldwide, including more than half of the Fortune 500, rely on Vovici to turn information into action. Visit www.vovici.com for more information.