Under Armour CEO Kevin Plank knows what it takes to create true brand loyalty and he has done an amazing job at the Baltimore-based athletic apparel retailer.
Despite less than stellar fiscal results from the company’s recent fourth-quarter earnings call−although up 12 percent for the period, it fell short of the usual quarterly lift of at least 20 percent−Plank noted that he believed that Sports Authority’s bankruptcy would significantly assist Under Armour.
“Following the liquidation of a major partner,....