The Marriott Vacation Clubs Launches Inner Circle for Exclusive Owner Experiences

Key takeaways: 

• Owners can tap into private concerts, culinary programming, sporting events, and destination-based cultural experiences. 

• Award-winning country singer and songwriter Lee Brice is set to host private concerts in Orlando, Las Vegas and West Palm Beach this year. 

• Inner Circle complements refreshed Owner Benefit Levels, including the new Reserve and Pinnacle tiers. 

The Marriott Vacation Clubs™ has launched Inner Circle presented by Aflac, a new owner-exclusive experiences platform designed to take vacations beyond the traditional resort stay. Available to owners across Marriott Vacation Club, Westin Vacation Club, and Sheraton Vacation Club, Inner Circle will offer access to private concerts, chef-led culinary experiences, major sporting events and curated cultural programming in sought-after destinations. The platform reflects a broader shift in travel toward meaningful experiences and exclusive access, giving owners more ways to create memorable moments around the things they care about most. 

Inner Circle debuted in Orlando with an intimate private performance by award-winning country singer and songwriter Lee Brice, a brand ambassador for The Marriott Vacation Clubs. Additional owner-only concerts with Brice are planned this year in Orlando, Las Vegas and West Palm Beach. The launch is part of a wider push to enhance value for more than 600,000 owner families, alongside refreshed Owner Benefit Levels and two new tiers, Reserve and Pinnacle, offering exclusive access, deeper discounts and additional onsite benefits across participating resorts. 

Why it matters: 

• The platform responds to growing demand for memorable activities that extend beyond accommodations. 

• Exclusive programming and enhanced benefits create more reasons for owners to engage with the vacation club portfolio. 

• The initiative signals a continued focus on giving more than 600,000 owner families access to vacations shaped around their interests and passions. 

Learn more here.