Sam’s Club announced that its Member’s Mark Community has grown to more than 150,000 participants nationwide, tripling in size over the past two years. The community allows members to provide feedback, test products, vote on ideas, and help shape the development of Member’s Mark private-label products, reflecting the retailer’s growing focus on what it calls “participation retail.”
Originally launched in 2019 and expanded significantly in recent years, the program gives members opportunities to influence products throughout the development process. Participants can engage through polls, product testing, prototype evaluations, and live events. Sam’s Club says members have completed nearly half a million activities, helping guide decisions on everything from food and beverages to apparel and household products.
The community has already played a key role in several major initiatives, including Sam’s Club’s effort to remove more than 40 unwanted ingredients from all Member’s Mark food and beverage products. Looking ahead, the retailer plans to expand engagement opportunities through listening sessions, product previews, and in-person events, reinforcing its strategy of involving members directly in shaping the future of the brand.
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