5one Marketing selected by Saks as strategic consulting partner on Customer-Centric journey
Leading US luxury retailer, Saks Fifth Avenue, has appointed 5one, the global retail consultancy, to assist in the on-going transformation of Saks to a more customer-centric business.
5one will provide Saks Fifth Avenue with in-depth insight into their customers’ shopping behavior and advise Saks’ business teams on pragmatic initiatives to reward and communicate with customers more effectively. 5one will use its proven model of data-driven segmentation, customer insights, and consulting to enhance Saks’ understanding of its clients, optimize marketing activities and run pilots in the business.
Kimberly Grabel, Senior Vice President of Marketing at Saks Fifth Avenue, said:
“Understanding and acting on the needs and motivations of our customers is strategic to our business. Our work with 5one will provide a best-in-class foundation of customer insights and tools necessary to build a more customer-centric Saks organization, develop long-term loyalty among our customers and create lasting differentiation for our retail brand.”
Saks Fifth Avenue joins other leading retailers around the world who have called on 5one for its unique blend of strategy, tools and business consulting, including Harrods and Selfridges in the UK, Galeries Lafayette in France, Woolworths and Pick n Pay in South Africa and other leading retailers in grocery, health and beauty, discount, and specialty segments.
Nick Afonsky, Senior Vice President of Business Development at 5one in the US, said:
“We are thrilled to have been selected by Saks for such an important project. Working on a transformation program with a prestigious retailer like Saks fits perfectly into our strategy of growing our business in the US with leading retailers who are committed to becoming truly customer-focused.”
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Notes to Editors:
For more information, contact:
Kimberly Hartman. khartman@apcoworldwide.com, telephone 212.300.1800.
Address: APCO Worldwide, 51 Madison Avenue, Suite 2510, New York, NY 10010
About 5one:
5one is a leading international consultancy that helps retailers and their partners to develop and implement customer-centric business strategies. 5one uses customer data and insights to improve sales and margins by implementing pragmatic customer-oriented action plans in Marketing, Loyalty, Merchandising, Category Management, and Purchasing.
With offices in New York, London, Paris, Cape Town and Johannesburg 5one has worked since 2002 with leading retailers in every retail segment from grocery and health & beauty to department stores, gas & convenience and specialty.
5one is part of the LaSer Group, jointly owned by Galeries Lafayette Group and BNP Paribas Personal Finance. LaSer is an international leader in marketing and financial services solutions for retailers and brands, employing over 9800 staff and with revenue of €1.6bn.
For more information, please visit: www.5one.us