For Ilya Shtrom, general director of Russian supermarket chain LAND, getting personal with customers has now taken on a new meaning.
Assisted by Synqera, a global technology startup that brings personalized online shopping experiences to physical retail storefronts, LAND launched a grocery retail pilot program. Synqera installed paired consumer-interacting, content delivery technologies in LAND that haven’t been seen in traditional grocery business models: Synqera Loyalty Generators, which are compact printing devices with....