Back in October, Rite Aid CEO John Standley called the company’s wellness+ loyalty program a key differentiator.
“Our wellness store format has resonated with customers as these stores continue to outperform the rest of the chain in terms of same-store front-end sales and script count,” Standley said at the time. “Our highly popular wellness+ customer loyalty program continues to be a key differentiator for Rite Aid. We’ve proven to be an innovator in the customer loyalty space and we will continue to build....