Many restaurant customers would pay to belong to a loyalty program that provides them with benefits, according to new research from the National Restaurant Association.
According to the research, due to this customer insight, many restaurants plan to experiment with loyalty programs that are similar to airlines and hotels.
According to the survey, 38% of consumers say they would be likely to pay to take part in a loyalty program the provided perks like guaranteed reservations on busy days, discounts on certain menu items, and skip-the....