PNC Bank has introduced PNC TotalRewards, a new loyalty program designed to strengthen customer relationships by offering greater value, transparency, and financial benefits. The initiative supports the bank’s broader goal of becoming clients’ primary financial institution by rewarding engagement across accounts and services.
PNC Head of Retail Banking, Alex Overstrom, said, “PNC TotalRewards is developed around the idea of building a true partnership with our clients. When someone chooses PNC, we want them to feel the....