As customers alter their expectations of loyalty programs and how they engage with them, more and more of these offerings have spotted an opportunity to streamline the point earning and redemption process in an effort to keep up with these shifts.
The latest to do so, Petro-Canada, is looking to revamp its Petro-Points program, hoping to increase engagement through a new design that is easier to understand, as well as being more generous in terms of the value that it will add for consumers.
Crucially, the program was....