Personalization and Zero-Party Data: Leveraging the Information Customers Volunteer & Creating a More Personalized Customer Experience

As privacy and data collection regulations change, there is a growing space for leveraging zero-party data in personalization efforts within customer loyalty programs. As brands seek to collect and use this data effectively, there are best practices they can implement to better target their loyalty program strategies and increase personalization when engaging customers.     But the shift to elevate customer loyalty through personalization and enhance engagement is not without significant challenges. Many brands have....