Brand loyalty to tires?
According to the J.D. Power 2017 U.S. Original Equipment Tire Customer Satisfaction Study, vehicle owners that need to replace their tires are likely to purchase the same brand that was originally fitted on their new vehicle.
The study finds that 37 percent of owners who replaced two or more tires on their vehicle selected the same tire brand that was fitted on their new vehicle when they first drove it off the dealership lot. This gives the original equipment (OE) tire brands the inside track in the highly....