Terri Snyder, Chief Marketing Officer and Senior Vice President of Checkers and Rally’s Drive-In Restaurants, told Loyalty 360 that she believes the 2014 launch of a mobile loyalty program will be “transformative” for the company.
Checkers and Rally’s new mobile wallet app will lead its customer initiatives, such as CRM, loyalty, and stored value. Snyder said Checkers and Rally’s will be the first QSR to lead such a campaign on a fully mobile platform; all digital offers, rewards/loyalty, and stored value will....