Building on last November's announcement of a minority co-investment in China Rewards, Aimia Inc. (TSX: AIM) and Points (TSX: PTS; NASDAQ: PCOM), global leader in loyalty currency management, are pleased to announce the launch of China Rewards, the first coalition loyalty program in China that enables members to earn and redeem a common currency across all participating merchants.
"When we chose to invest in China Rewards, it was not only because we recognized the incredible opportunity to build the loyalty market in China, but also....